Sweet Like Jam x Skylark Negril, 2025
Sweet Like Jam x Skylark Negril Pop- up Store, Jamaica 2025
Sweet Like Jam is clothing brand founded by fasion stylist Mecca James Williams. Sweet Like Jam also serves as an experimental platform for discovery, designed to spark cultural dialogue and foster connection. Through its work, it celebrates and strengthens the vibrant threads that unite the global African Diaspora.
Skylark Negril, a boutique resort on Jamaica’s iconic Seven Mile Beach, collaborated with Sweet Like Jam for a two-week showcase bringing together global and local Jamaican brands. The event featured one-of-a-kind artisan goods and creative collaborations, all celebrating the rich and evolving heritage of Jamaican fashion.
As the spatial designer for this collaboration, I developed detailed 3D visual renderings of the store layout, to create an overall spatial flow and visual storytelling of the event.
Featured in Vogue and Office Magazine, the Sweet Like Jam x Skylark Negril collaboration celebrates the global heritage of Jamaican fashion. Visit the website to explore the full story and visuals.